YES OR NO
Logos, the good, the bad and the ugly
When you think logos which ones come to mind? The most recognisable and memorable logos are big, simple and plain.
If I say Target, Big W, Coles, Bunnings or Officeworks, I bet you have no issue conjuring their logo in your mind. Why is that?
Yet if I say think of the logo for the financial broker in your local town you probably would struggle.
Logos with complex pieces, and long text underneath are harder to remember.
Marketing plays a large part, but so does good design and layout. A graphic designer who understands how certain design elements can work together probably uses a system to create designs, rather than a ‘that’ll do’ mindset.
Keep it simple
A good logo should be simple and easy to recognize at a glance. It should be easy to reproduce in different sizes and on different materials.
Make it memorable
A good logo should be memorable and stick in the minds of customers. It should be unique and easily recognizable, making it easier for customers to remember your brand.
Timeless
A good logo should be designed to stand the test of time, avoiding trends or gimmicks that may quickly become outdated.
Colour wise
A good logo should use appropriate colors that reflect the brand’s personality and values. Color choice can play a significant role in how a brand is perceived and remembered.
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